USA TRIATHLON NATIONALS

USA TRIATHLON NATIONALS

USA Triathlon Nationals is one of the sport’s biggest annual celebrations, bringing athletes from across the country together to compete for national titles and experience the community that makes triathlon unique.

Developed the visual identity for USA Triathlon Nationals, creating a cohesive brand system that could represent the scale, energy, and community of the event across digital and physical touchpoints.

My Role

  • Developed the USA Triathlon Nationals logo and visual identity, creating a distinctive look and feel for the National Championship.

  • Extended the identity across event collateral and creative applications to create a consistent experience across the Nationals brand.

  • Built a visual system designed to feel energetic and competitive while remaining connected to the broader USA Triathlon brand.

  • Translated the identity across multiple formats and applications, ensuring consistency from digital graphics to physical event materials.

  • Collaborated with internal teams to develop creative that supported the athlete and event experience while bringing the USA Triathlon Nationals brand to life.

logo design

I created the USA Triathlon Nationals identity to establish a bold visual presence worthy of a National Championship.

With USA Triathlon Nationals expanding into a three-day event featuring multiple race formats, the logo needed to represent the entire championship experience rather than a single discipline.

I built the identity to work across digital, print, and environmental applications while maintaining a strong connection to the USA Triathlon brand.