more than a moment

I’ve always been drawn to the way a story can make you feel something before you even realize why.

Sometimes it’s a photograph. Sometimes it’s a color, a video, a moment captured at exactly the right time, or a simple idea that makes you stop scrolling. The individual pieces might look completely different, but when they work together, they create something bigger: a feeling, an identity, a story.

After spending several years working across creative services and social media at USA Triathlon, I’ve started to think about branding and storytelling a little differently.